Cancer, an unpredictable menace that could rip anyone from their lives at any given time without the slightest notion of its presence before it is too late. Cancer is a very personal matter as well , not by only the physical changes that are happening but the emotions running through the mind. Advertisements such as this one for PLUTA cancer center shown above states right in the center of this billboard “Your cancer choose Pluta”. The letters although in the phrase are highlighted in different colors to stand out from the dark blue background, and noticeably the words ” You Can” appear in the white text that would be hidden if it wasn’t purposely done. The statement is suggesting that this organization known as PLUTA understands how the patient is feeling, and that sort of resentment or belittling you feel when hair starts to fall out or self-confidence seems to disappear. The feeling of comfort is what anyone would need in such hard times , but not only comfort would fight this feeling , it takes hope and belief in yourself with the strength to fight and overcome. The advertisement shares that quality of hope with its bold words standing out saying “You Can”.
The commercial that was aired on TV Spot supports the stand to fight cancer together, and work towards the goals to overcome this. Societies ultimate goal of course would be an absolute cure , but in the mean time the medical treatments and better understanding to prevent and diagnose are still of the utmost importance. In this video a man is running , he has a bandana on his head suggesting his hair loss , not to mention the world around him seems to look like a grayish lifeless color. The absent color is representing a world that is hopeless and life isn’t beginning there but slowly ending in a sort of sense. The man appears to have fear in his eyes as if something was chasing him , he had been running from what we would refer to as the shadow of his cancer , his fear in life to overcome such an event and then he trips and falls thinking he cant get up and there is no hope. Then he runs into a woman starring right back at him with a warm comforting smile on her face, almost like you can feel everything will be alright. Towards the end of the video a group of people are holding hands and standing up together, giving the impression that when you feel alone and hopeless there are people out there who would reach out and do whatever they can to help the cause.
The pink ribbon , a universal symbol to support breast cancer awareness. The color they use such as pink is bright and stands out, also is considered a feminine color in modern western countries. It stands as a motivational symbol so that females of all ages become aware of the importance with breast cancer prevention. The first time the ribbon was used was during the New York city breast cancer survivor run, with a woman named Susan G. Komen who started it all. That moment the ribbon became the symbol that can be found on shirts, bumper stickers, logos, billboards, commercials and so forth that would forever represent the push and the fight to cure breast cancer but also become aware and come together in unity.